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Dara and Hudl: when each one is the better choice

Hudl is the biggest name in sports video, priced per team. Dara is for club coaches in hockey, football, the GAA codes and rugby union, priced per club.

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Choose Hudl if

You have a performance analyst who needs Sportscode: multi-angle video, live coding and code windows.
You want people to tag the match for you. Hudl sells this as Assist, an add-on.
You coach in the United States, where schools and leagues already use it.

Choose Dara if

You are a club coach who tags your own matches, in your own sport’s words.
You want sessions, the board, the match video, the numbers and each player’s clips in one place.
You want one price for every team: Club is €600 a year for the whole club.

Prices, as published

Hudl club plans, as its ice hockey page lists them: $400, $1,000 and $1,600 per team, each year. Assist for soccer costs $700 to $1,600 per team, each season.
Dara: Coach is free. Team is €150 a year for one team. Club is €600 and Club Plus €1,500 a year, for the whole club.
Founding clubs: €300 off Club’s first year, with the code FOUNDING.

Last checked 21 October 2026: Hudl club pricing, Hudl Assist for soccer. Veo and Hudl are trade marks of their owners. Dara is not connected to either.